Traditionally, education has targeted the mind and often ignored the heart due to historical and cultural factors prioritizing intellectual over emotional development. Additionally, standardized tests make cognitive skills easier to assess, while emotional intelligence and social skills are more subjective and harder to measure. Cultural biases also played a role, with many societies valuing intellectual accomplishments over emotional expression.
In education and personal development, it is imperative to focus more on the heart than the mind since this encourages holistic growth, which guarantees that people develop emotionally as well as intellectually. Effective learning and general well-being are based on managing stress, developing resilience, and maintaining mental health, all of which require emotional intelligence. By emphasizing the heart, we can improve learner's interpersonal interactions and make more responsible decisions by developing empathy, social skills, and ethical reasoning. It also promotes a more contented and significant learning environment by increasing motivation, engagement, creativity, and innovation. Fostering emotional growth in addition to cognitive abilities equips people to succeed on a personal and professional level in a linked and fast-evolving world.
Contrary to education and understanding a “why” many of the videos made me reflect on a time when I participated in multi-level marketing. A lot of our “mastermind” conversations revolved around identifying people’s “why” and catering to why they should sign up and participate in the multi-level marketing company. For example, if someone tells you they want to break generational curses financially and be able to achieve investments into a house, car, etc. you use that information to target why they should join the business and how the business would help them to achieve their “why”. As they join the business, they will utilize their “why” to intrinsically motivate them to recruit people of their own and stay connected in the business.
The same outlook applies to an educator. If you understand your “why” you will refrain from experiencing burnout because you understand what drives you to continue to show up each day. This also aligns with understanding the need for change and a sense of urgency. With the innovation proposal understanding our “why” for innovative change drives the audience we want to target and how we will get into their hearts so that they can see the benefit of supporting the change.
This is why in the video with Simon Sinek he shows the importance of targeting the “why” and how they use that to get Apple products sold. People's hearts are targeted to make them feel like they need the newest products being developed each time they advertise. For example, they highlight the coolest features of each product and it targets people’s minds and emotions making them feel they NEED the product. In closing, this is what we must do with our innovative proposals. We have to make the targeted audience feel the NEED to support our idea of change.
How to Change People Who Don't Want to Change | The Behavioral Science Guys
John Kotter - The Heart of Change
TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action
Leading Change: Establish a Sense of Urgency
Why TED Talks don't change people's behaviors: Tom Asacker at TEDxCambridge 2014
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